Bulldog Original Moisturiser — Review

The Quick Take

Bulldog Original Moisturiser is a no-fuss daily moisturiser that punches noticeably above its £6 price tag — reliable hydration, a light finish, and a formula that's straightforward enough for even the most commitment-averse skincare beginner. It's not going to replace targeted treatments or compete with premium skincare, but as an everyday moisturiser you'll actually reach for and use consistently, it's one of the best value options on UK shelves.

What We Like

What We Don't

Who's It For?

This is for men who want basic, reliable daily moisturisation without overthinking it — the blokes who've heard "you should moisturise" enough times to accept it but aren't interested in a ten-step routine. If your skin feels tight or dry after washing, if you get flakiness around the nose or forehead in winter, or if you shave regularly and want something simple to calm things down afterwards, Bulldog Original hits those marks at a price that makes consistency easy. It's also a solid first step for younger men building their first proper skincare routine, and a sensible low-maintenance pick for anyone who doesn't want to think too hard about this.

How To Use

Apply a pea-sized to small coin-sized amount to clean, slightly damp skin — ideally straight out of the shower or after washing your face while there's still some moisture on the surface, as this helps the moisturiser lock it in. Work it across your forehead, cheeks, nose, and chin using upward, gentle strokes. Let it absorb for a minute or two before applying sunscreen on top. If you shave in the morning, apply after shaving to calm any irritation. Use morning and evening for the best results, though morning-only is still meaningfully better than nothing for most men.

Alternatives & Comparisons

Bulldog Original sits at the accessible end of the men's moisturiser market alongside some notable rivals:

Value for Money

At roughly £5.99–£6.99 per 100ml tube, Bulldog Original is outstanding value for a daily moisturiser. Most men use a pea-sized amount once or twice a day, meaning a single tube lasts four to six weeks easily. That works out to well under £1.50 per week for daily face moisturisation — making it practically free as a skincare habit. Compared to premium moisturisers at £25–£40 for a similar amount, the cost difference is enormous. The ingredient quality doesn't quite match, but for basic, consistent daily hydration, Bulldog holds its own convincingly.

The Verdict

Bulldog Original Moisturiser earns its popularity the honest way: it does what it needs to, it costs almost nothing, and its sheer accessibility means you'll never have an excuse not to use it. Proper skincare doesn't require expensive products — it requires consistency, and Bulldog makes consistency extremely easy. It won't turn back time or address specific skin concerns, but as a straightforward daily moisturiser that makes your skin look and feel healthier with minimal effort and maximum convenience, it's one of the best purchases a man can make for under a tenner.

Where to Buy

Widely stocked at Boots, Superdrug, most supermarkets, Amazon, and eBay. Often available in value multipacks — worth buying in bulk to save a few pounds per tube.