The Quick Take
The Braun Series 9 PRO+ 9577cc is a top-tier foil shaver aimed at men who want a near-wet-shave finish without the drama: less tugging, fewer nicks, and far less post-shave redness. In day-to-day use it's the kind of upgrade you feel immediately, especially on the neck and jawline where cheaper electrics tend to skip, chatter, and leave rough patches.
It's also the kind of product that makes sense in the UK precisely because prices swing wildly. At full price it's difficult to justify unless you're shaving most days. Catch it on a deal, though, and it becomes one of the most comfortable "daily driver" electrics you can buy.
What We Like
Comfort on sensitive skin. If you're prone to razor burn from cartridges (or you simply hate the "raw" feeling after a close shave), the Series 9 PRO+ is a relief. The foil design is notably forgiving and it doesn't demand pressure to cut close — pressure is what usually triggers irritation.
Close shave that holds up through the day. The "close enough" line is where most mid-range shavers fall down. With the PRO+ you can get genuinely smooth results on cheeks and a very strong finish on the neck with a sensible second pass. It's not a straight razor, but it's close enough that the stubble shadow comes back later, not an hour after you leave the house.
The cleaning station is genuinely useful. The 9577cc bundle typically includes a SmartCare Centre. It's not a gimmick: a clean, dry, lightly lubricated head stays more comfortable over time. If you're the sort of person who won't clean a shaver properly, the station keeps performance consistent.
What We Don't
Running costs. Replacement foils/cutters aren't cheap, and if you want peak performance you can't ignore them. Budget for periodic replacement (roughly every 18 months for many users, sooner if you shave daily with very coarse hair).
Not the best choice for long, wiry growth. Foils prefer stubble. If you regularly go 4–7 days between shaves, a trimmer-first routine becomes necessary. For that usage pattern, you may be better off with a dedicated beard trimmer and a mid-range foil for clean-up.
Premium money for incremental gains. The jump from "cheap electric" to "good electric" is massive. The jump from "good" to "best" is smaller. If you already own a solid Series 7/8 and you're not struggling with irritation, the upgrade is mostly about refinement.
Who's It For?
The Series 9 PRO+ is for men who shave frequently (daily or every other day) and want the easiest route to a clean, office-ready face. It's also an excellent choice if you've tried wet shaving and found it too harsh, too time-consuming, or too inconsistent.
If you keep a beard most of the year and only shave your neck/cheeks, you can do just as well with a decent trimmer and a cheaper foil shaver. Likewise, if your routine is "once a week, quick tidy-up", you'll struggle to feel the value in this tier.
How To Use (So It Actually Shaves Close)
Dry shave first on clean skin for the closest result. Use short, controlled strokes and let the head do the work. If you find it's skipping on the neck, change direction rather than pressing harder. Think "map the grain", not "force it through".
Use a light second pass on the jawline and under the chin. This is where the Series 9 earns its keep: it stays comfortable even when you go back over the same area.
Clean little and often. A quick rinse after each shave prevents build-up that causes tugging. If you have the station, run a full clean cycle weekly (or more often if you use foam/gel). It's boring, but it keeps the shaver feeling premium rather than "scratchy".
Alternatives & Comparisons (UK)
Braun Series 7: the smarter buy for many men. You'll get excellent comfort and a close shave for significantly less. Choose Series 9 PRO+ if you shave most days and want the smoothest possible finish with minimal effort.
Philips rotary shavers: often great for longer growth and for those who prefer a rotary feel, but they can be less forgiving on sensitive skin. If your main problem is irritation, a premium foil like this is usually the safer bet.
Wet shaving (safety razor): can be cheaper long-term and can be closer, but it demands technique and time. If you want "fast, repeatable, and low-risk", electric wins.
Value for Money
At the current Amazon UK price we captured today (£322.48 at time of check), this is firmly in "investment" territory. The value proposition improves if you shave frequently and you're replacing cartridge heads often — that adds up quickly in the UK. If you can pick it up during a promotion, the maths makes far more sense.
Just be honest about your routine: if you shave four or five days a week, the comfort and time savings are real. If you shave once or twice, you're buying a luxury, not a tool.
The Verdict
The Braun Series 9 PRO+ 9577cc is a premium electric shaver that delivers what most men actually want: a close, comfortable shave that doesn't punish your skin and doesn't demand a bathroom ritual. It's expensive and it stays expensive once you factor in replacement parts, but if you shave often it earns its place by making your daily routine easier — and your face calmer.
Where to Buy
Amazon tends to be the easiest place to catch price drops. On eBay, look for sealed/new stock or manufacturer refurbished listings with clear returns/warranty terms.