Hair
American Crew Fiber Review
The Quick Take
American Crew Fiber is an old-school barbershop staple: strong hold, matte finish, and a no-nonsense styling vibe. For around a tenner it still does the job.
What We Like
- Strong, reliable hold for short-to-medium hair
- Matte finish that doesn't look greasy
- Easy to restyle during the day
- Great price for a "proper" styling product
What We Don't
- Can feel a bit tacky if you overapply
- Washout isn't always one-rinse easy
- Scent and formula feel slightly dated vs newer clays
Who's It For?
If you want texture and control without shine — and you don't want to spend £20+ on boutique clays — Fiber is for you. Best suited to short crops, quiffs, messy textured looks.
The Verdict
Fiber earns its reputation because it's dependable. Warm it up properly in your hands, work it through dry hair, and you'll get that gritty, matte texture that makes styles look intentional. Not the most modern clay out there, but a solid budget pick.
Where to Buy
Easy to find. Watch for multipacks and check expiry if heavily discounted.