The Middle Eastern powerhouse that made 'clone' a compliment: designer-elixir style at a fraction of the price. Last updated: July 2026.
From £19 for 100ml · £0.19/ml best value
| Retailer | Price | Per ml | Shipping | |
|---|---|---|---|---|
| Amazon UK ★ Best Buy | £19.00 | £0.19/ml | Free (Prime) | Buy Now → |
| Amazon UK (Asad Bourbon) | £22.00 | £0.22/ml | Free (Prime) | Buy Now → |
| eBay UK (established sellers) | £18.00 | £0.18/ml | Varies | Buy Now → |
Lattafa's Asad is the poster child of the UAE fragrance wave that has taken over UK fragrance communities: a dark, spicy-sweet EDP built on black pepper and tobacco over a boozy amber, vanilla and patchouli base, openly playing in the same territory as the big designer elixirs at roughly a fifth of their price.
Performance embarrasses fragrances four times its price: 8 to 10 hours with strong projection in the first half. The trade-offs are a synthetic edge up close in the opening and less refinement in the drydown, which most wearers consider a fair exchange at £19.
Who should buy it: anyone curious about the elixir style on a budget, students, and collectors who want a beater bottle for nights where losing designer juice would sting.
| Fragrance | Concentration | Character | Longevity | Price (typical) |
|---|---|---|---|---|
| Asad ← you're here | EDP | Dark, boozy, peppery | 8-10 hrs | £19 |
| Asad Bourbon | EDP | Sweeter, boozier, smoother | 8-10 hrs | £22 |
| Khamrah | EDP | Cinnamon dates dessert | 8-10 hrs | £25 |
| Fakhar Black | EDP | Blue-fresh crowd-pleaser | 6-8 hrs | £18 |
Our recommendation: Asad for the elixir style, Bourbon if you prefer sweet over spice. Both are gateway bottles into a very deep, very cheap rabbit hole.
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Lattafa pricing on Amazon moves constantly with marketplace competition: flash deals under £17 appear most months, and Prime Day (July) plus Black Friday reliably produce the year's lows. There is no seasonal RRP cycle to wait for, so an alert beats patience here.
Counterfeit risk is lower than with designers but rising with popularity: stick to Amazon-fulfilled listings or established eBay sellers with fragrance history.