| Retailer | Price | £/ml | Stock | |
|---|---|---|---|---|
| AllBeauty | £38.00 | £0.76 | ✓ In Stock | View Deal → |
| Amazon | £39.99 | £0.80 | ✓ In Stock | View Deal → |
| Superdrug | £44.99 | £0.90 | ✓ In Stock | View Deal → |
| The Perfume Shop | £48.00 | £0.96 | ✓ In Stock | View Deal → |
| Boots | £49.00 | £0.98 | ✓ In Stock | View Deal → |
We'll email you when Invictus EDT drops below your target price.
Invictus launched in 2013 and quickly became one of the UK's top-selling men's fragrances. Designed by Véronique Nyberg and Anne Flipo, it's a fresh, sporty aquatic scent built on grapefruit, sea salt, bay leaf, guaiac wood, and ambergris.
The trophy-shaped bottle is instantly recognisable, and the scent is a club and gym-bag staple. It's bright, energetic, and projects well without being overpowering. Longevity sits at 6-8 hours — solid for an EDT.
Invictus dominates the £30-60 price bracket where most men shop for fragrance. It's sweet enough to be crowd-pleasing, fresh enough for daily wear, and cheap enough that you don't agonise over spraying generously. It's the perfect "safe buy" — nobody dislikes it.
The downside? It's ubiquitous. If you want something distinctive, look elsewhere. But if you want compliments, reliability, and value, Invictus delivers.
The 150ml is remarkable value at just £0.41/ml — nearly half the per-ml cost of the 50ml. Given Invictus is an everyday scent you'll spray freely, buying big makes sense.
The original Invictus EDT is the freshest and most versatile. Victory (EDP) is sweeter and smokier — better for evenings and winter. Platinum is a metallic, woody twist aimed at a slightly older audience. For most men, the original is still the one to buy.