Compare prices across 5 UK retailers. Last updated: March 2026.
From £55 for 50ml · £0.85/ml best value (100ml)
| Retailer | Price | Per ml | Shipping | |
|---|---|---|---|---|
| Amazon UK ★ Best Buy | £55.00 | £1.10/ml | Free (Prime) | Buy Now → |
| John Lewis | £57.00 | £1.14/ml | Free | Buy Now → |
| The Perfume Shop | £59.00 | £1.18/ml | Free over £20 | Buy Now → |
| Boots | £61.00 | £1.22/ml | Free over £25 | Buy Now → |
| AllBeauty | £56.50 | £1.13/ml | £2.99 | Buy Now → |
| Retailer | Price | Per ml | Shipping | |
|---|---|---|---|---|
| Amazon UK ★ Best Buy | £85.00 | £0.85/ml | Free (Prime) | Buy Now → |
| AllBeauty | £87.00 | £0.87/ml | £2.99 | Buy Now → |
| John Lewis | £90.00 | £0.90/ml | Free | Buy Now → |
| The Perfume Shop | £93.00 | £0.93/ml | Free over £20 | Buy Now → |
| Boots | £96.00 | £0.96/ml | Free over £25 | Buy Now → |
| Retailer | Price | Per ml | Shipping | |
|---|---|---|---|---|
| Amazon UK ★ Best Buy | £108.00 | £0.72/ml | Free (Prime) | Buy Now → |
| AllBeauty | £111.00 | £0.74/ml | £2.99 | Buy Now → |
| John Lewis | £115.00 | £0.77/ml | Free | Buy Now → |
| The Perfume Shop | £118.00 | £0.79/ml | Free over £20 | Buy Now → |
| Boots | £120.00 | £0.80/ml | Free over £25 | Buy Now → |
Dior Homme is a landmark fragrance. Created by Olivier Polge in 2011 (the current formula revision), it's the fragrance most often cited when fragrance enthusiasts are asked "what's the most elegant men's fragrance under £100?" It's genuinely unique on the market: no other mass-market masculine fragrance is built around iris this way.
The opening is clean iris — floral, slightly powdery, with a hint of lavender and bergamot. The iris is not feminine here; it's cool, grey, aristocratic. The heart deepens with cocoa and vetiver, creating something genuinely sophisticated. The base is amber and sandalwood, giving a warmth that prevents the fragrance from feeling cold or clinical.
Performance for an EDT is modest: expect 5–7 hours, softer after 3 hours. Apply generously. The EDP (Dior Homme Intense) has better longevity if projection is your priority. This EDT is best on professional occasions where you want quiet luxury rather than a trail.
| Fragrance | Type | Character | Best For | Price (100ml) |
|---|---|---|---|---|
| Dior Homme EDT ← you're here | EDT | Iris, cocoa, vetiver — elegant | Office, daytime, all-year | £85 |
| Dior Homme Intense | EDP | Deeper iris, amber, warmer | Evening, dates, autumn | ~£95 |
| Dior Homme Parfum | Parfum | Iris maximal, leather, rich amber | Special occasions, evening | ~£130 |
| Dior Homme Sport | EDT | Citrus, grapefruit, fresh — athletic | Summer, gym, sport | ~£72 |
| Dior Homme Cologne | Cologne | Sheer citrus, iris whisper | Summer, light daily wear | ~£78 |
Our verdict: The EDT is the best introduction. Dior Homme Intense is the better choice if you want longevity and projection — worth the extra £10. Avoid the Sport if you want the signature iris DNA.
| Fragrance | Price (100ml) | Similar Vibe? | Verdict |
|---|---|---|---|
| Dior Sauvage EDP | ~£90 | No — opposite ends of Dior | Sauvage broader appeal; Homme more refined |
| Prada Luna Rossa Carbon | ~£55 | No — metallic sport | Very different audiences |
| Bleu de Chanel EDP | ~£88 | Somewhat — both refined | Bleu safer; Homme more distinctive |
| Tom Ford Grey Vetiver | ~£145 | Somewhat — vetiver/elegant | Grey Vetiver richer; Homme is the accessible pick |
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Dior Homme holds its RRP reasonably well — it's a luxury tier product and Dior doesn't discount aggressively. The best opportunities come at Amazon Prime Day (where authorised sellers typically offer 15–20% off) and Black Friday. John Lewis and Amazon are the most reliable authorised sources in the UK.
Be cautious of very cheap listings on marketplace platforms — Dior Homme is a frequently counterfeited fragrance. Stick to authorised UK retailers. Under £85 for 100ml is a solid price; under £78 is excellent. AllBeauty regularly drops below £87 for the 100ml with free shipping thresholds.