Compare prices across 5 UK retailers. Last updated: March 2026.
From £44 for 50ml · £0.67/ml best value (100ml)
| Retailer | Price | Per ml | Shipping | |
|---|---|---|---|---|
| Amazon UK ★ Best Buy | £44.00 | £0.88/ml | Free (Prime) | Buy Now → |
| AllBeauty | £45.50 | £0.91/ml | £2.99 | Buy Now → |
| The Perfume Shop | £47.00 | £0.94/ml | Free over £20 | Buy Now → |
| Boots | £51.00 | £1.02/ml | Free over £25 | Buy Now → |
| Superdrug | £48.00 | £0.96/ml | Free over £10 | Buy Now → |
| Retailer | Price | Per ml | Shipping | |
|---|---|---|---|---|
| Amazon UK ★ Best Buy | £67.00 | £0.67/ml | Free (Prime) | Buy Now → |
| AllBeauty | £68.50 | £0.69/ml | £2.99 | Buy Now → |
| The Perfume Shop | £72.00 | £0.72/ml | Free over £20 | Buy Now → |
| Boots | £79.00 | £0.79/ml | Free over £25 | Buy Now → |
| Superdrug | £75.00 | £0.75/ml | Free over £10 | Buy Now → |
| Retailer | Price | Per ml | Shipping | |
|---|---|---|---|---|
| Amazon UK ★ Best Buy | £99.00 | £0.50/ml | Free (Prime) | Buy Now → |
| AllBeauty | £102.00 | £0.51/ml | £2.99 | Buy Now → |
| The Perfume Shop | £108.00 | £0.54/ml | Free over £20 | Buy Now → |
Bad Boy (2019) became a viral hit almost immediately — partly for that striking lightning bolt bottle (designed by Fabien Baron), partly because the fragrance itself is genuinely excellent. It's now one of the most-recommended fragrances on men's fragrance forums and TikTok alike.
The scent opens with a crisp, slightly bitter bergamot and green cardamom note before settling into its distinctive heart: vetiver, a hint of iris, and the key character note — black carrot, which gives Bad Boy a dark, almost electric quality. The dry-down brings in an earthy, smoky Haitian vetiver with cedar. It's refined, slightly dark, and undeniably masculine.
Performance is genuinely impressive: 8–10 hours on skin, strong sillage for the first 3-4 hours. Works in all seasons but shines in autumn and evening wear. A favourite for date nights and evenings out.
| Fragrance | Type | Character | Best For | Price (100ml) |
|---|---|---|---|---|
| Bad Boy EDT ← you're here | EDT | Woody, vetiver, black carrot | All year, evening | £67 |
| Bad Boy EDP | EDP | Richer, darker, more oriental | Autumn/winter, night | £79 |
| Bad Boy Cobalt | EDP | Aquatic, salty, energetic | Summer, sport | £72 |
| Good Girl Gone Bad | EDT | Floral, feminine twist | Gift for her | £68 |
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Bad Boy is one of the most popular gifting fragrances in the UK — so expect demand spikes around Christmas and Valentine's Day to push prices up. The best time to buy is Prime Day (July) and Black Friday (November).
Target: £65 or under for the 100ml on Amazon is a strong buy. The 200ml is worth it if you wear this regularly — it's genuinely exceptional cost-per-ml for a prestige fragrance.