Compare prices across 5 UK retailers. Last updated: March 2026.
From £48 for 50ml · £0.68/ml best value (100ml)
| Retailer | Price | Per ml | Shipping | |
|---|---|---|---|---|
| Amazon UK ★ Best Buy | £48.00 | £0.96/ml | Free (Prime) | Buy Now → |
| AllBeauty | £49.50 | £0.99/ml | £2.99 | Buy Now → |
| John Lewis | £51.00 | £1.02/ml | Free | Buy Now → |
| Boots | £53.00 | £1.06/ml | Free over £25 | Buy Now → |
| The Perfume Shop | £52.00 | £1.04/ml | Free over £20 | Buy Now → |
| Retailer | Price | Per ml | Shipping | |
|---|---|---|---|---|
| Amazon UK ★ Best Buy | £68.00 | £0.68/ml | Free (Prime) | Buy Now → |
| AllBeauty | £70.00 | £0.70/ml | £2.99 | Buy Now → |
| John Lewis | £73.00 | £0.73/ml | Free | Buy Now → |
| Boots | £75.00 | £0.75/ml | Free over £25 | Buy Now → |
| The Perfume Shop | £74.00 | £0.74/ml | Free over £20 | Buy Now → |
| Retailer | Price | Per ml | Shipping | |
|---|---|---|---|---|
| Amazon UK ★ Best Buy | £90.00 | £0.60/ml | Free (Prime) | Buy Now → |
| AllBeauty | £92.00 | £0.61/ml | £2.99 | Buy Now → |
| John Lewis | £95.00 | £0.63/ml | Free | Buy Now → |
| Boots | £96.00 | £0.64/ml | Free over £25 | Buy Now → |
| The Perfume Shop | £94.00 | £0.63/ml | Free over £20 | Buy Now → |
Launched in 2021, Burberry Hero was an instant commercial success, introducing Burberry's men's fragrance lineup to a younger audience while maintaining British luxury credibility. The EDT is a fresh, woody fragrance built around Atlas cedar, with a distinctive metallic top note that sets it apart from the competition.
The opening is striking: citrus and a cool bergamot, with what can only be described as a "polished metal" character from the cedar accord. This is the kind of fragrance that makes people say "what is that?" in the best way. The heart softens with black pepper and vetiver, and the base settles into a warm, woody amber that's comfortable for all-day wear.
Performance is good for an EDT: expect 6–8 hours, with an approachable projection that doesn't dominate a room. Works beautifully in warm weather — the cool cedar opening is perfect for summer. Equally at home in an office or weekend casual context.
| Fragrance | Type | Character | Best Season | Price (100ml) |
|---|---|---|---|---|
| Burberry Hero EDT ← you're here | EDT | Fresh cedar, metallic, woody | Spring/Summer/All-year | £68 |
| Burberry Hero EDP | EDP | Deeper cedar, incense, darker | Autumn/Winter | ~£78 |
| Burberry Hero Parfum | Parfum | Intense cedar, smoky, leathery | Evening, special occasions | ~£95 |
Our verdict: The EDT is the most versatile and accessible of the three. If you want something for day and smart-casual wear, start here. The EDP is worth trying if you want more projection and a darker, smokier character for cooler months.
| Fragrance | Price (100ml) | Similar Vibe? | Verdict |
|---|---|---|---|
| Dior Sauvage EDT | ~£78 | Yes — fresh, popular, versatile | Sauvage has wider appeal; Hero more distinctive |
| Prada Luna Rossa Carbon | ~£55 | Yes — both metallic-woody | Carbon cheaper; Hero has better quality feel |
| Montblanc Explorer EDP | ~£57 | Somewhat — woody, versatile | Explorer warmer; Hero fresher and more modern |
| Bleu de Chanel EDT | ~£75 | Somewhat — woody, aromatic | Bleu safer bet; Hero younger and bolder |
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Burberry Hero is relatively new (2021) and still priced firmly at RRP by most UK retailers. The best discounts appear at Black Friday, where 20–30% reductions are typical. Amazon Prime Day also delivers Hero at a discount. John Lewis matches Burberry's own pricing and is a reliable authorised source.
AllBeauty consistently undercuts Boots and John Lewis on Hero — check there first. Under £68 for 100ml is a solid deal; under £60 is excellent. Superdrug occasionally runs fragrance events where Hero is included. Boots Advantage Card holders should watch for "10x points" events on premium fragrances.