The modern, deeper take on the world's most iconic aquatic fragrance. Compare UK prices.
| Retailer | Price | Per ML | |
|---|---|---|---|
| AllBeauty Best Price | £52.95 | £1.32/ml | View → |
| Amazon | £54.99 | £1.37/ml | View → |
| The Perfume Shop | £58.00 | £1.45/ml | View → |
| Boots | £59.50 | £1.49/ml | View → |
| John Lewis | £60.00 | £1.50/ml | View → |
The 125ml at £0.72/ml is the clear winner on value — nearly half the per-ml cost of the 40ml. Profondo is a safe blind-buy with universal appeal, so the larger size pays for itself quickly.
If you want to try before committing, the 40ml at £52.95 gives you about 400 sprays — roughly 3 months of daily wear.
| Version | Type | Vibe | Longevity | Best Season |
|---|---|---|---|---|
| AdG EDT (Original) | EDT | Light, clean, citrus-aquatic | 4-5 hrs | Summer |
| AdG Profondo | EDP | Deeper, amber-aquatic | 7-9 hrs | Spring/Autumn |
| AdG Profumo | Parfum | Intense, smoky incense | 8-10 hrs | Autumn/Winter |
| AdG Absolu | EDP | Warm, woody-aromatic | 7-8 hrs | Autumn |
Profondo is the sweet spot of the line: more depth and longevity than the original, but still fresh enough for warm weather. It's the version most fragrance enthusiasts recommend for daily wearing.
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Launched in 2020, Acqua di Giò Profondo is Armani's answer to the modern man's desire for an aquatic fragrance that lasts all day. While the original 1996 AdG is legendary, its biggest criticism has always been weak longevity. Profondo fixes that with a denser composition and EDP concentration.
Opening with green mandarin, aquatic notes, and bergamot, Profondo immediately feels fresh but deeper than the original. The heart of rosemary, cypress, and lavender adds an aromatic complexity. The base of mineral amber, musk, and patchouli gives it that "profondo" (deep) character.
Think of it as the original Acqua di Giò turned up to 11 — same DNA, but richer, longer-lasting, and more versatile.
Profondo is one of the most universally appealing fragrances on the market. It suits:
If you could only own one fragrance, Profondo would be a strong candidate. It offends nobody and impresses most.
Expect 7-9 hours of longevity with moderate projection. It won't fill a room like Sauvage or Eros, but it projects well within arm's reach — perfect for close encounters. Two sprays on the neck is usually enough.