You don't need to spend three figures to smell brilliant. These 8 bottles punch well above their price — and they're all easy to find in the UK.
Fresh grapefruit and incense on a clean "blue" backbone that feels more expensive than it is. Modern, versatile and easy to like without being boring.
Classic marine freshness with a sharp, clean edge. Crisp, uplifting and easy to spray on without thinking. Great for summer and post-shower.
Big, sweet, sporty and loud in the best way. Grapefruit, amber and a "fresh-sugar" vibe that projects. If you want compliments and don't mind being noticed, Invictus delivers.
A proper throwback: loud, sweet, spicy and unapologetic. Iconic and still turns heads when worn with confidence. Best in winter, 2-3 sprays max.
Apple, cinnamon and soft woods — clean, polished and very "put-together". Won't offend anyone, which is exactly why it's a staple.
Citrus and watery florals with a bright, airy feel. Smells like effortless cleanliness rather than shower gel. Ideal if you're bored of sweet scents.
Bergamot and woods with a smooth, adventurous vibe. Fresh, slightly smoky, easy to wear. Hits that "designer meets outdoorsy" sweet spot.
Fruity-aromatic with a clean sweetness that feels playful and modern. Easy to wear, gets compliments. Not the strongest performer but great value.